Turn Clicks Into Cases
The Most Powerful Lead Capture Engine in PI Law
CapturePI converts high-intent traffic into signed cases with mobile-first flows customized by case type. Built to match your site and drop seamlessly into your pages.
See how CapturePI works
CapturePI Signature Flow™ Demo
All The Features That Drive Real PI Results
Instantly Know If You Can Help—and How
CapturePI collects detailed, case-type-specific information from the start, so you’re never guessing. You’ll immediately see whether a lead fits your ideal criteria, needs a quick callback, qualifies for a referral, or should be deprioritized—all before you ever pick up the phone. It’s faster triage, smarter intake, and less wasted time.
Build Trust & Empathy First. Then Capture the Lead.
Generic “Free Consultation” forms ask for too much, too soon—pushing clients away. CapturePI creates intuitive, practice-area-specific flows that guide visitors with empathy and expertise. By the time we ask for their info, they’re ready to convert.
Seamlessly Embedded. Instantly Effective.
CapturePI flows drop right into your website—no major design overhaul needed. Unlike chatbot widgets, our flows feel natural, match your branding, and keep visitors engaged until they convert.
Only 15% of Website Visitors Engage with Chatbots—CapturePI Converts the Rest
Most visitors aren’t ready to chat—they’re looking for a low-pressure way to engage. CapturePI fills the gap with practice-area-specific flows that guide, build trust, and turn more visitors into signed cases.
Faster, Smarter Intake That Scales with You
By streamlining your intake process and gathering case details upfront, CapturePI speeds up your lead handling and helps you move good clients through the pipeline faster—with less back-and-forth.
Frequently asked questions
How is CapturePI different from a form?
Standard forms are static and often abandoned — especially on mobile, where research shows people hate typing long answers. With more than 65% of law firm traffic now on mobile, that’s a big problem. CapturePI replaces the blank box with short, tap-friendly questions that keep visitors engaged and capture more usable details for intake.
How is CapturePI different from chat?
Research shows that only 15% of website users engage with chat — most people see it as spammy, bot-driven, or a waste of time. On mobile (which makes up 65%+ of PI traffic), nobody wants to type out back-and-forth messages in a tiny chat window with a bot. CapturePI isn’t chat. It’s a guided, tap-based intake experience: proactive, simple, and designed to capture qualified leads without the frustration that turns visitors off from chat.
Can we cover all the types of cases we handle?
Yes! Plans scale from a few flows up to 20+, so whether you’re niche or broad (all PI), we’ll match the coverage to your practice areas.
How hard is it to set up?
Very simple. We build and customize the flows, then provide a single embed code for your developer to drop into the site. It takes minutes, and you don’t need to change anything else on your site.
Will my staff need to learn a new system?
No new platform required. We are a full service offering. Leads are delivered instantly by email, text, or into your CRM — whichever method your team already uses. That means zero disruption to your current intake process.
Do I have to sign a long-term contract?
No. CapturePI is month-to-month — you can cancel anytime. We earn our keep by delivering qualified cases, not by locking you into a long contract. If it’s not working for your firm, you can walk away at any time.
